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Vine-Ripened In large-scale conventional agriculture, many fruits and vegetables are shipped long distances. They are often picked while still unripe and firm, and then treated with gas to 'ripen' or soften them during transport or distribution. Local small-scale sustainable farmers sell directly to consumers at the farmers market so they can allow fruits and vegetables to ripen on the vine or tree. This means the produce comes to you fresh and delicious, with its nutrients intact, and the best flavor and texture possible. | |
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| Learn More: Issue in a Nutshell - Food Quality |
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