Joseph Minocchi and his wife, Kyung, along with 3 seasonal employees
82 acres of forest, about 5 of which has been terraced and is farmed, in Healdsburg, about 75 miles from the Ferry Plaza Farmers Market
Joseph bought his land in 1979, and in the 1980s, having had a long interest in horticulture, began supplying flowers and flowering branches to florists. He began selling at the Ferry Plaza Farmers Market in the early 1990s, and was encouraged by a chef friend to start growing edibles. The farm’s wild and herbal salad mix has gained a considerable following, and the farm now produces other herbs and greens as well.
Joseph maintains and improves the fertility of his soils by mulching extensively and applying lots of the rich compost the farm produces.
All plants are watered with untreated, pure spring water.
To manage pests, Joseph maintains habitat for beneficial insects, rotates crops, and weeds by hand.
White Crane Springs Ranch has a nation-wide following; chefs from as far away as New York serve the farm’s greens in their restaurants.
CUESA (Center for Urban Education about Sustainable Agriculture) is dedicated to cultivating a sustainable food system through the operation of the Ferry Plaza Farmers Market and its educational programs. Learn More »