Market Days


Juices ·




Luisa Alberto and Derek Castro, plus a couple part-time employees


Luisa and Derek got their start in the beverage business years ago, working as baristas at Blue Bottle Coffee at the Ferry Plaza Farmers Market. Noticing the lack of freshly pressed and locally sourced juice options in San Francisco, they decided to translate their passion for artfully crafted drinks and the farmers market to the world of juice. In 2012, Sow debuted as a pop-up at Pause Wine Bar in Hayes Valley, and later moved to Yield Wine Bar in the Dogpatch. The duo’s recipes are inspired by the Bay Area’s agricultural bounty, showcasing seasonal and heirloom fruits, vegetables, herbs, and even edible flowers. All of Sow’s juices are made-to-order, so they are best consumed within 24 hours.


Sow sources fresh produce from local farms, including Ferry Plaza sellers like Heirloom Organic Gardens, Catalán Family Farm, Hamada Farms, and K&J Orchards.

Fun Fact

The word “sow” (pronounced “so”) means to plant seed by scattering it on or in the earth.


San Francisco, California


CUESA (Center for Urban Education about Sustainable Agriculture) is dedicated to cultivating a sustainable food system through the operation of the Ferry Plaza Farmers Market and its educational programs. Learn More »