H & H Fresh Fish Co.

Market Days


Seafood ·




Hans Haveman and Heidi Rhodes, plus 7 part-time employees.


Hans Haveman grew up with a love of diving, surfing, and sport fishing, and by age 12, he was taking people out on boats to fish for salmon and rockfish in the Monterey Bay. During summers in high school, he worked on commercial fishing boats. In 2003, he started H & H Fresh Fish in Santa Cruz with his wife and business partner, Heidi Rhodes. Hans now works with a fleet of local dayboat fisherman, some of whom he has known since childhood. In addition to markets, H & H runs a community-supported seafood (CSS) program for weekly seafood subscriptions. All of H & H’s market employees (some fishermen themselves) help with processing. Since 2013 H & H have been the Resident Seafood Buyers at Santa Cruz Harbor, and they sell local fish and live crab to the public at their Harbor Fish House.


Much of H & H’s fish is caught by Hans and his fishermen, as well as other Santa Cruz hook-and-line day boats. H & H also offers hand-selected imports from sustainable fisheries in Alaska and Hawaii, along with some aquaculture products.

Fun Fact

Much of H & H’s local seafood is caught within 50 miles of Santa Cruz.


Scotts Valley, California


CUESA (Center for Urban Education about Sustainable Agriculture) is dedicated to cultivating a sustainable food system through the operation of the Ferry Plaza Farmers Market and its educational programs. Learn More »