Hans Haveman and Heidi Rhodes, plus 7 part-time employees.
Hans Haveman grew up with a love of diving, surfing, and sport fishing, and by age 12, he was taking people out on boats to fish for salmon and rockfish in the Monterey Bay. During summers in high school, he worked on commercial fishing boats, where he gained a broad view of the commercial fishing industry. He also spent some time working in kitchens, including a stretch with Wolfgang Puck. In 2003, he started H & H Fresh Fish in Santa Cruz with his wife and business partner, Heidi Rhodes. Hans now works with a fleet of local dayboat fisherman, some of whom he has known since childhood. In addition to markets, H & H runs a community-supported seafood (CSS) program for weekly seafood subscriptions. All of H & H’s market employees (some fishermen themselves) help with processing.
Much of H & H’s fish is caught by Hans and his fishermen, as well as other Santa Cruz hook-and-line day boats. H & H also offers hand-selected imports from sustainable fisheries in Alaska and Hawaii, along with some aquaculture products.
Much of H & H’s local seafood is caught within 50 miles of Santa Cruz.
Scotts Valley, California
CUESA (Center for Urban Education about Sustainable Agriculture) is dedicated to cultivating a sustainable food system through the operation of the Ferry Plaza Farmers Market and its educational programs. Learn More »