Dan Lehrer and Joanne Krueger along with along with one full-time helper and young son Julian.
22 acres in Sebastopol, about 60 miles from the Ferry Plaza Farmers Market.
After farming on a very small scale in their Berkeley backyard for many years, Dan and Joanne bought an apple orchard in 1999. The couple converted their land to organic, planted several new apple varieties, and erected three greenhouses in which they now grow edible, native and rare plant starts. By growing their plant starts organically, Dan and Joanne say, “we produce stronger, healthier plants that are typically more disease-resistant and more pest-resistant than their chemical-dependent counterparts.” The farm now brings plants to the market during spring and summer, and apples in autumn. Joanne and Dan also sell value-added apple products under the name Little Apple Granola.
Registered organic since 1996, California Certified Organic Farmer (CCOF) since 2003
Plant starts are grown in a custom organic potting mix and apples are grown in Goldridge loam, a Class I soil.
Apples are dry farmed and grown with no irrigation. Plant starts are hand-watered and sprinkled using water from Dan and Joanne’s domestic well.
Plant starts are hand-weeded. Orchard weeds, such as blackberry and poison oak, are mowed.
Pheromone disrupters are used to control the codling moth, Flatland’s primary apple pest. Ladybugs are used to control aphids in the plant starts and oil spray is used for thrips and spider mites. Snails and slugs are hand-removed whenever possible.
In the last several years, Flatland Flower Farm has planted over 30 varieties of rare heirloom apple varieties from the southern and eastern United States.
Tirzah and Todd started selling grapes at several farmers markets in their early teens. The aspiring chef and grower, respectively, are a perfect combination to promote produce to the public.
CUESA (Center for Urban Education about Sustainable Agriculture) is dedicated to cultivating a sustainable food system through the operation of the Ferry Plaza Farmers Market and its educational programs. Learn More »