Craftsman and Wolves | CUESA

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Craftsman and Wolves

Tory Putnam





William Werner and his team.


A former pastry chef at Quince, William Werner opened Craftsman and Wolves at 746 Valencia Street in San Francisco’s Mission District in 2012 and at 1643 Pacific Avenue in Russian Hill in 2015. A firm believer that “you eat with your eyes first,” he begins by visualizing the final product, including its shape, size, texture, “eatability,” and presentation, and then backpedals into the ingredients and flavors. The farmers market serves both as Werner’s inspiration and as a source of ingredients for the shop’s pastries, cakes, confections, jams, and other sweet and savory fare.


Craftsman and Wolves sources fresh produce from the farms at the Ferry Plaza Farmers Market, including Dirty Girl Produce, Yerena Farms, Brokaw Nursery, Kashiwase Farms, and other stands.


Fun Fact

The name Craftsman and Wolves alludes to the pastry chef’s pursuit of perfection in his craft; the wolves are, in William’s words, “the trials and tribulations that it takes to get you there.”



746 Valencia Street
San Francisco, California 94110


CUESA (Center for Urban Education about Sustainable Agriculture) is dedicated to cultivating a sustainable food system through the operation of farmers markets and educational programs. Learn More »