...Freshness
Food from the FPFM is usually much fresher than what is available at the supermarket. Instead of entering a distribution system that sometimes delivers food to eaters weeks after it was harvested, the food that comes to the market is often picked the day before it is sold, or even that very morning. Food eaten in the U.S. travels an average of 1500 miles from farm to plate, while food traveling to the FPFM travels an average of just 100 miles. This means it gets here more quickly and requires fewer polluting fossil fuels to transport. Freshness is important not just for taste but also for nutrition.