Hayes Street Grill/Vicolo Pizza

PEOPLE: Patricia Unterman and Richard Sander along with 12 farmers' market helpers, all of whom are also part of the restaurant's 45-person staff

ABOUT: Hayes Street Grill, a "neo-traditional fish house," was opened in 1979 by a group of friends and has become a San Francisco institution. Patricia and Richard opened Vicolo Pizzeria (in an alley behind their restaurant) in 1984 and are now selling Vicolo pizzas at several local groceries. Patricia is the author of San Francisco Food Lover's Guide, a classic San Francisco food reference book, and writes review and food columns for several publications.

SOURCING: Hayes Street Grill uses many organic ingredients in the dishes they serve at the farmers' market, including organic eggs from Petaluma Farms. Much of their fresh produce is sourced from local farms, some of whom sell at the Ferry Plaza Farmers Market. Bread is from Acme Bread Company and seafood is from Monterey Fish Market, a distributor that sources primarily from West Coast fisheries. Bacon is from Hobbs, a local company. Pizza crusts are made with organic corn meal from California-grown corn. Organic flour for the crust is made from wheat grown in the United States and Canada. Olive oil is from California.