White Crane Springs Ranch
82 acres of forest, about 5 of which has been terraced and is farmed, in Healdsburg, about 75 miles from the Ferry Plaza Farmers Market
Joseph Minocchi and his wife, Kyung, along with 3 seasonal employees
Joseph bought his land in 1979, and in the 1980s, having had a long interest in horticulture, began supplying flowers and flowering branches to florists. He began selling at the Ferry Plaza Farmers Market in the early 1990s, and was encouraged by a chef friend to start growing edibles. The farm’s wild and herbal salad mix has gained a considerable following, and the farm now produces other herbs and greens as well.
To manage pests, Joseph maintains habitat for beneficial insects, rotates crops, and weeds by hand.
Joseph maintains and improves the fertility of his soils by mulching extensively and applying lots of the rich compost the farm produces.
All plants are watered with untreated, pure spring water.