Our Plan

A Summary of Our 2005-2008 Strategic Plan

MISSION

The Center for Urban Education about Sustainable Agriculture is dedicated to promoting a sustainable food system through the operation of the Ferry Plaza Farmers Market and its educational programs.

A food system is the inter-relationship of agricultural systems, their economic, social, cultural, and technological support systems, and systems of food distribution and consumption. A sustainable food system uses practices that are environmentally sound, humane, economically viable and socially just. Sustainable agriculture uses these same practices.

 

VISION

We envision a healthy world nourished by sustainable food systems. CUESA shall contribute to this vision by:

• Actively connecting, engaging and supporting all participants within our regional food system
• Presenting substantive education programs and serving as a resource for information on sustainable food systems
• Operating world-class farmers markets that develop and support regional sustainable farm operations

 

CORE VALUES

CUESA is committed to conducting its business, programs and market activities according to the following core values:

• Sustainability
• Excellence
• Vision
• Community

 

GOALS

Enhance and Manage the Ferry Plaza Farmers Market

Our strategies for achieving this goal:

• Maintain and enhance Farmers Market operations
• Maximize the customer experience at Farmers Markets
• Fully prepare for renegotiations of tenant lease in 2007

Develop and Manage a Comprehensive Education Program

Our strategies for achieving this goal:

• Establish a team to create an initial comprehensive Education Plan effective through 12/07
• Develop a Comprehensive Education Plan
• Implement the Education Plan
• Ongoing assessment, promotion and enhancement of operations; update plan annually beginning 2007

Develop, Implement and Manage a Comprehensive Marketing Plan

Our strategies for achieving this goal:

• Establish Board Director and Staff Committee to develop an initial comprehensive 2-year Marketing Plan
• Develop a Comprehensive Marketing Plan
• Implement the Marketing Plan
• Ongoing assessment and enhancement of operations; update plan annually beginning 2007

Develop and Manage Human Resources to their Fullest Potential

Our strategies for achieving this goal:

• Assess and refine Board Director expectations, duties and responsibilities
• Clarify staff duties and responsibilities
• Support and maximize staff performance
• Develop, implement and manage a comprehensive volunteer program

Develop and Manage Financial Resources to their Fullest Potential

Our strategies for achieving this goal:

• Assess and refine budget development process
• Develop appropriate budget reporting systems
• Refine existing fundraising activities
• Research, develop and initiate new fundraising activities