April 2, 2010
~ This is the Weekly E-letter of the Center for Urban Education about Sustainable Agriculture ~
strawberries

This Week's
Shopping List

radishes

Enjoy the seasonal variety of the Ferry Plaza Farmers Market.

  1. Easter egg radishes
  2. Strawberries
  3. Hot cross buns
  4. Pea shoots
  5. Baby artichokes
  6. Flowering arugula
  7. Miner's lettuce
  8. Hyacinth
  9. Lamb roast
  10. Bing cherry vinega

Read about what several top San Francisco chefs were buying this week in Lulu's Market Watch column over at 7x7.

 

What's in Your Bag?

steak

Shopper: Mike

Product: Flank steak from Marin Sun Farms

Mike planned to grill this grass-fed steak for his family, and top it with some goat cheese.

Honey Whole Wheat Bread

micheal

This recipe comes from Michael Kalanty, author of How To Bake Bread: The Five Families of Bread (Red Seal Books, 2009)


Ingredients

Yeast (active dry or rapid rise)
Water (100º)
Whole wheat flour
Milk (100º)
Honey 
Butter (soft) 
Flour (bread or all-purpose) 
Salt (fine sea or table salt)  
Additional whole wheat flour, for garnish
Butter, melted

See the complete recipe >


Curious about public transport and parking options for the market?
Click here >

 

 

 

 

 

 

 

 

 

 

 

Special Events & Announcements

Taking on Climate Change, One Bite at a Time ~ April 10

Join us next Saturday at 11 am for a conversation with national bestselling author Anna Lappé about her latest book, Diet for a Hot Planet (see the feature below). Admission is on a sliding scale from $1 to $10. Proceeds benefit the Small Planet Fund. Buy tickets here (and at the door).

Inside the Hen House ~ April 20

foodinc _chickensDo you know where your chicken comes from? Find out more in this panel discussion sponsored by CUESA. Carole Morison, the former chicken farmer featured in Food, Inc., will tell the story of her 23 years working within the industrial poultry system, in which growers must agree to inhumane practices that cause water and land pollution and produce birds full of antibiotics. She will be joined by farmers Norman and Aimee Gunsell of Mountain Ranch Organically Grown, who raise 500-800 chickens at a time—organically and on pasture. Michael Pollan, author of Food Rules, In Defense of Food, and The Omnivore's Dilemma, will introduce the panelists and frame the debate. The panel will be moderated by Anya Fernald, who launched Slow Food Nation and now supports the development of values-driven food businesses through her company, Live Culture. The panel begins at 6:30 and will be followed by a reception with farmers' market refreshments. Tickets are $5.00 and available here.

MarciaHop Dog Happy Hour ~ April 14

Hot dogs and cocktails? That’s right! Join CUESA and Marcia “the tablehopper” Gagliardi in celebrating the release of her new book The Tablehopper’s Guide to Dining and Drinking in San Francisco at the Hop Dog Happy Hour. You’ll be able to taste four top dogs featured in Marcia's book and hop between cocktail stations for tastes of delicious drinks. Tickets are $15. Marcia’s book will be for sale and she’ll be on hand to sign it for you (no charge for a mustard or ketchup stain). All proceeds will be generously donated to CUESA. Read about participating chefs and bartenders or buy tickets here.

Macy's demo with Dan Lehrer ~ April 10flatland

Learn about growing herbs from organic farmer Dan Lehrer of Flatland Flower Farm, and taste how they can enliven meals as Chris L'Hommedieu, Chef de Cuisine of Michael Mina, cooks up a special dish. A $5 donation to CUESA gets you a sample of the featured dish as well as an organically grown culinary herb start. Experience the demo at the Cellar at Macy's Union Square, San Francisco. Seating starts at 2 pm; event starts at 3 pm.

Work for CUESA Through JOBS NOW!

CUESA is now hiring a part-time Market & Event Assistant and a part-time Administrative Assistant through the special stimulus funding for San Francisco County's Jobs Now! program. To be eligible, you must be a San Francisco resident, have a child under the age of 18, and be unemployed or qualify as low income. Learn about the positions on the CUESA website or visit the JOBS NOW! website to apply.

oaklandProduce to the People Audio Recording Avalaible

If you missed our panel about inspiring models for getting fresh, local food to more Bay Area residents, you can now listen to a recording online. The panelists included: Grayson James, executive director of Petaluma Bounty; Melanie Cheng, founder of FarmsReach; and Christine Cherdboonmuang, Coordinator of the Oakland Farms-to-Schools Network and Oakland FRESH School Produce Markets — a project of the East Bay Asian Youth Center (EBAYC) and the Oakland Unified School District. Moderator: Michael Dimock, president of Roots of Change. Visit our Listen and Learn page to listen or download the mp3.

Beyond Local and Organic: The Human Cost of Food ~ April 7

Ever wonder if your food sustains those who grew it? Want to learn more about the labor costs in food production? Want to understand how farmers are integrating economic and social goals into their business models and compensation structures? Join Green Café Network; Mission Pie; James Cochran, founder and owner of Swanton Berry Farm; and Ned Conwell, co-owner of Blue House Farm, for an evening of discussion and exploration. The event is next Wednesday at 6:30 pm at Mission Pie. A $5-10 donation requested; no one will be turned away for lack of funds.

Request for Proposals

CUESA is requesting proposals for the creation of an online data collection tool that would serve as an easy-to-use online application system and sustainability assessmentl for our market sellers. Criteria for selection will be based on credentials, experience creating similar tools, and commitment to and experiences in working with a nonprofit organization. Contact Dave Stockdale to obtain the full RFP package. Proposals will be accepted through April 30, 2010.

Programs at The Market

Saturday, April 3 ~ Market to Table

11:00 am - Seasonal cooking demonstration
Lauren Kiino, Il Cane Rosso

Tuesday, April 7 ~ Food Wise Booth

12:30 - 1:30 pm - Sarah Henkin, CUESA's market chef, will give out recipe cards and samples of a simple meal made with market ingredients. She'll also be on hand to offer advice for all your seasonal meal planning.

Saturday, April 10 ~ Market to Table

11:00 am - Seasonal cooking demonstration and book signing
Romney Steele, author of My Nepenthe: Bohemian Tales of Food, Family, and Big Sur

11:45 am - Seasonal cooking demonstration
Charles Vollmar, Epicurean Exchange

All programs take place in CUESA's Dacor teaching kitchen, in front of the Ferry Building on the north side.

Beating the Heat: An in Interview with Anna Lappe

AnnaAnna Lappé is carrying on a legacy. Ever since she and her mother Francis Moore Lappé co-authored Hope's Edge, a follow-up to Francis' seminal Diet for a Small Planet, Anna has been working to deepen people's understanding of the ways food and the environment intersect. As the title implies, Lappé's new book Diet for a Hot Planet: The Climate Crisis at the End of Your Fork and What You Can Do About It addresses one of the most pressing issues of our time. She spoke with CUESA recently about the book and the issues it raises.

How is this book different from what your mother was writing about in Diet for a Small Planet?

I see [Diet for a Hot Planet] as a continuation of a conversation that my mother and many of her colleagues and contemporaries started nearly 40 years ago. And I think that we are up against many of the same forces that she was writing about then. In 1971 she was trying to expose the social and ecological costs of industrial food. As part of this conversation, I hope to expose another hidden cost — the cost to the climate. 

Why do you think there has been so little in the media connecting food to climate change? 

There are a number of reasons that all work together to create a sort of perfect storm of media blackout. One is that we’ve had a primary focus on carbon dioxide – and for good reason. It currently accounts for the largest percentage of man-made greenhouse gases in the atmosphere. But methane and nitrous oxide, two of the other [lesser known] greenhouse gases, have a much higher global warming potential. They are less discussed in the media, but they really jump to the forefront if you’re talking about agriculture and livestock, the biggest drivers of those emissions.

I think the second reason is that people have felt that talking about food is kind of untouchable, politically — that people are afraid of a public response if you start talking about putting caps on agriculture; some people worry that it will lead directly to hunger and no one wants to be seen as complicit in creating more hunger. I would argue, and I try to communicate this in my book, that its actually precisely the opposite — that in talking about a food and agriculture system that’s good for the climate we’re also talking about a system that’s better for people, and can more directly address hunger.

There’s also the politics of choice. People often believe they can’t tell people what to eat. But 10 to 20 years ago we were saying, “We can never tell people what kind of car to drive, or not to drive one at all; that’s too personal!” And look how that messaging has become completely accepted today.
 
As you point out, a number of the larger food companies have refused to acknowledge the climate crisis until recently, when they’ve taken to seeing it as a marketing opportunity. Can you say more about this type of greenwashing?    

Since researching the so-called green initiatives in the book, my radar has been up for similar schemes. So, I was curious when I heard about Sara Lee’s new line of EarthGrains® bread made with their proprietary Eco-Grain wheat (TM). In their press about the new eco-bread, Sara Lee emphasized how the “sustainably” the grains are raised. And when we inquired with Sara Lee, they quoted from their website where they explain that the grains are grown with "precision agriculture" that is supposed to help farmers reduce fertilizer use by 15 percent and "Eco-Grains" only make up one-fifth of the actual content of bread. Read more on Salon.com.

More and more companies now believe that consumers are basing their decisions — at least partly — on environmental claims. So if we can create a nation of conscious media consumers, I think that will go a long way to make companies feel like they have to do more than just claim to be doing something green.

Can you talk about the role small-scale sustainable farmers can play in mitigating climate change?

What I found really exciting was understanding how farming practices that don’t rely on fossil fuels and man-made chemicals — practices like crop rotation, composting, and creating your own fertilizers — are all ultimately focused on creating healthy soil, which also stores carbon.

The Rodale Institute’s Farming Systems Trial compared organic farming practices with chemical-based farming practices, over multiple decades, and found that we capture more carbon on organic farms. Their research says that if organic agriculture were practiced on all the farmland on the planet, we could sequester nearly 40 percent of the carbon dioxide in the air.

Another thing I’ve found — on all the organic farms I’ve ever visited — is that these farms become much more resilient. They’re able to withstand periods of drought, as well as periods of deluge from rain and flooding — because of that healthy soil. In the case of flooding it can act as a sponge, and in the case of drought it can act as a time-release of water that’s been stored over time.

Can you talk a little about what you refer to as the “poverty myth” in your book?

There’s this idea that people living in poverty, say, in shacks in Rio de Janeiro, are not going to be able to see themselves as environmentalists, or as part of any social movement, until they have a roof over their head. But, as I say in the book, there are huge, widespread and very powerful social movements going on in places like Brazil, and they are led by people who are among the poorest in the world.

There’s a real danger in this myth. If you believe the only way to get people to care about the environment is to get them wealthy first, you miss out on seeing the existence of really effective social movements. Secondly, you miss out on seeing the potential of the many people who are currently economically poor, to be stewards of the environment — especially because many of those people on the planet who are the economically poorest are those who are still living on the land.

Going back to what I said earlier about the need for us to be creating all this soil that can store carbon — those who are living on the land are on the front lines. They will be most affected by climate change, but they are also in a position to help us heal the planet.

Want to hear more? CUESA is hosting a book talk and reception with Anna Lappé on April 10 in the Ferry Building. Tickets are $1-$10 and will be available at the door as well as online.

Market Update

Ferry Plaza Farmers Market logo

This is the most up-to-date information about which sellers will be attending the market as of Friday. If there are no changes to a seller's status, they will not be listed. You'll find a list of which farmers regularly attend each market here. Please understand that there are often last-minute changes—it's the nature of farming!

Saturday, April 3
Returning: Bodega & Yerba Santa Goat Cheese, White Crane Springs Ranch
Out: Blossom Bluff Orchards, Glashoff Farms

Tuesday, April 6
No changes

Thursday, April 8
Returning: Achadinha Cheese Company
Out: none



Seasonality Synopsis for April

Plentiful /returning this month (weather willing): Stockton red onions, flowering arugula,  fresh goat cheese, English peas, rhubarb, raspberries, squash blossoms, dandelion greens, fresh bay leaves, miners' lettuce, hot house tomatoes and cucumbers, spinach, asparagus, avocados, pastured goat, green garlic, spring onions, kumquats, nettles, broccoli, rapini greens, artichokes, baby turnips, carrots, strawberries, mizuna, radishes and radish greens, fava beans, pastured eggs, baby beets, Belgian endive

Winding down/limited supply: Brussels sprouts, tulips, many varieties of citrus, lilacs, hyacinth

Farms/Vendors returning this month (weather willing): Happy Quail Farms, Balakian Farms, Lucero Organic Farm, Bodega & Yerba Santa Goat Cheese, White Crane Springs Ranch

Farmer and Vendor items not to be missed:
Queso fresco from Bodega Goat Cheese, whole wheat tortillas from Massa Organics (NEW!), “Super” tulips from Thomas Family Farms (now on Thursdays and Saturdays)

Featured Recipes for April:

Asparagus Soup with Curry & Crème Fraîche from Mourad Lahlou, Aziza

Tender Spring Green Salad with Almonds, Radishes, Chèvre, and Kumquat from Leif Hedendal, local chef

Roasted Loin of Goat with Spring Vegetables, Herb Butter and Barley from Louis Maldonado, formerly of Café Majestic, now of Aziza (March 28, 2009)

Rhubarb-Almond Bars from Aïda Mollenkamp, former food editor, CHOW (May 3, 2008)

www.cuesa.org

What's in Your Bag? photo by Kenrick Mercado. Photo of Anna Lappé by Bart Nagel.

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