Wise Sons Jewish Delicatessen
Co-owners Evan Bloom and Leo Beckerman, plus 1 full-time and 7 part-time employees.
College friends Bloom and Beckerman founded Wise Sons after years of witnessing a decline in the quality and abundance of Jewish deli food. Taking matters into their own hands, they started out by tinkering with pastrami recipes on a gas smoker in Bloom's backyard, and in January 2010, they started a weekly pop-up in a restaurant space. Their offerings change seasonally, products such as pickles and breads are made from scratch, and their pastrami is smoked in house and sliced to order. They serve bagels from Beauty's Bagel Shop in Oakland.
Wise Sons sources meat locally when possible, using chicken from Fulton Valley Farms, turkey from Diestel Turkey Ranch, some beef from Prather Ranch, and local fish. The bulk of their beef comes from Creekstone Farms in the Midwest, a source they feel is able to balance quality and quantity, providing hormone-free, antibiotic-free meat.