When Jesse Kuhn started Marin Roots Farm at age 28, he already had dirt under his fingernails. He’d studied ag in college, managed a student farm, and worked as a landscaper. But when it came to succeeding financially in the farming business, he had a long way to go. “I was charging up my credit cards like crazy and bouncing balances back and forth,” he says. “I almost had to declare bankruptcy during the first year.”
Almost 10 years and many lessons later, Marin Roots is a well-established organic specialty produce business. “It’s a lot of people’s dream to live off the land, but the reality of it is, you have to have a plan for how you’re going to pay the bills,” says Kuhn.
His journey is not unlike that of many beginners who are eager to try their hand at farming but don’t yet have all the necessary skills and resources. In a recent report titled Building a Future with Farmers, the National Young Farmers’ Coalition (NYFC) surveyed 1,000 young and beginning farmers across the US and found that access to land, capital, health care, credit, and business training posed huge challenges.
“What’s different for young and first-career farmers is that they don’t have a lot of equity,” says Severine von Tscharner Fleming, a young farmer in New York’s Hudson Valley who is also co-chair of NYFC and director of The Greenhorns, a film and nonprofit organization that advocates for young farmers. “You see a lot of student debt. Farming is a high-capital industry—an industry that really needs us, but we’re walking in without any cash.”
Green Thumbs to Greenhorn
Kuhn’s path to farming started as a child in San Geronimo, where he had little exposure to agriculture but picked up a passion for gardening from his grandmother. “She had two green thumbs for sure, and I learned from that,” says Kuhn. When he went to Humboldt State, he joined their new agriculture program and studied permaculture on the side. He also took time off from school to work at an organic soil company and contemplate career paths.
After college he started farming a small one-acre plot, using the model he’d learned on the student farm, but realized the operation was more like a hobby farm than a viable business. So he worked as a landscaper while farming small plots in friends’ backyards, which eventually helped him build the courage to take the leap into full-time farming.
He took out a “land wanted” ad in the Press Democrat and, after receiving a number of responses, settled on a 15-acre agricultural plot on a goat dairy ranch near Petaluma. But there were setbacks infrastructure-wise, such as having to install a new irrigation system, and Kuhn began charging up his credit cards. Right when he was about to declare bankruptcy, a low-interest beginning farmer loan through the USDA Farm Service Agency came through. He was able to buy a tractor, a delivery truck, and seeds.
Through much experimentation, Kuhn found his niche growing organic specialty crops such as baby greens, roots, beans, and summer squash for farmers markets and grocery stores, restaurants, and wholesalers. “A lot of the products I was selling weren’t standardized because I was doing open-pollinated varieties, but there was certainly a market for that,” he says. He now employs a handful of full-time market and field staff.
Kuhn has had to learn much through trial by fire, particularly the organizational side of growing a successful business. He’s found support in his family (his mother helps with accounting, and his father is on call as farm mechanic), as well as in other Marin farmers and the Bay Area farmers market community. “It’s definitely tough farming,” he says. “The farmers market has been a great support network for me, meeting up with the other farmers every week, bouncing ideas off each other, seeing what they’re bringing to market, and getting their advice.”
Kuhn is still a young farmer by national standards, which place the average farmer at 57. The USDA estimates that 500,000 US farmers (about one-quarter) will retire by 2030, leaving a large gap for the next generation to fill. “We have ever older farmers and ever fewer people who are growing our food,” says Fleming. “I think young farmers are especially well poised to address food security and the re-regionalization of our food system.”
As a result of the Building a Future with Farmers study, the NYFC has proposed a policy agenda including recommendations such as improving credit and savings opportunities, addressing land access and affordability issues, legalizing farm apprenticeships, and expanding training programs. (For more about legal issues related to apprenticeships, see The Farm Intern Conundrum.)
The NYFC study underscores the viability of direct marketing as a start-up strategy for new farmers, with 61 percent of their respondents selling at farmers markets and 49 percent through CSAs. “Helping young farmers means reorienting our food systems so that we’re not just supporting producers who are growing commodity crops and abandoning the small- and medium-scale producers who are more than likely selling directly to the marketplace,” says Fleming.
For aspiring greenhorns, Kuhn recommends getting a job or volunteering on a farm in order to get to know the business. When taking the plunge into starting your own farm, he emphasizes finding the right piece of land, with infrastructure already in place, and developing a niche.
But despite the challenges he’s encountered along the way, Kuhn loves what he does. “Being able to wake up on the farm is incredible,” he says. “And it’s rewarding to go to the farmers market and meet the people who are going to be eating my food.”
Jesse Kuhn photo by Gary Yost (www.garyyost.com). Chart by the National Young Farmers Coalition.
CUESA (Center for Urban Education about Sustainable Agriculture) is dedicated to cultivating a sustainable food system through the operation of the Ferry Plaza Farmers Market and its educational programs. Learn More »